How Does Video Conferencing Protect the Environment?

30 May, 2019
3 min

Starting in the middle 1980s, companies around the world began to see video conferencing as a way to a more productive, economical and efficient business

It may seem that the global warming problem has always been there. The countries of the Kyoto Protocol create “joint implementation projects” and try to improve energy efficiency through them (reduce fuel consumption) and, consequently, greenhouse gas emissions. How efficiently the quota system works is shown by the fact that Japan, instead of reducing emissions, has come to increase them.

Over the past half century, the CO2 concentration in the Earth’s atmosphere has increased by more than 30%:

CO2 emissions due to fuel combustion:

The energy sector accounts for between 50 and 70% of all industrial CO2 emissions. There is a noticeable focus on ways to implement up to date technology in the battle for CO2 reductions.

How CO2 emissions impact the overall global economy and companies in particular?

The CO2 crisis is becoming a powerful stimulating factor for the development of video conferencing since it serves as a substitute for transferring managers to the regions and thus saves not only employees time, but also companies’ money.

There are two main ways to achieve emissions reduction in the atmosphere:

  1. through the use of clean energy sources – the sun, wind, tides, geothermal waters, biological fuel cells, etc .;
  2. by reducing the volume of consumed natural raw materials – oil, gas, coal. Thus, the fuel consumption of cars can be reduced by about 10% only thanks to the improvement of the transmission and the adjustment of the engine. Eliminating traffic jams on the roads will also reduce gas mileage and reduce exhaust emissions to the atmosphere.

The problem of reducing emissions is solved by introducing modern energy-saving technologies in industry, transport, energy and other areas of human activity. But there is another problem: new technologies require significant investment. This factor stops many at bay. It is not the case with video conferencing though.

Platforms for online meetings, like Proficonf, require little to no effort:

  • they are web-based, so no installations or setups are required;
  • they are hyper-accessible, a couple clicks and you’re in the conference room;
  • very affordable if compared to regular corporate travel costs or purchase of an entire conference room setup;
  • one only needs a laptop to participate in a conference like this, no need to plan equipment budgets.

Video conferencing is a technology that operates with the concept of comfort, rather than anything else. It can be characterized and described solely in numbers – delay, resolution, speed. Unfortunately or luckily, the quality of video conferencing is assessed subjectively every time people use the solution.

This is what Alexey Kuznetsov, CEO of Proficonf, said about this:

“We have long lacked a solid web-solution for a virtual conference. There is a strong demand for solutions in the market that reduce the need for expensive business trips taking so much time and effort; they also pollute the environment. Business requirements are constantly increasing, and mainstream companies are striving to improve productivity. Electronic and virtual meetings solve these problems to the point. Therefore, Proficonf offers an accessible innovative product to improve communication quality, protect the environment and reduce overhead corporate costs for any company.”

The solution by Proficonf will help customers optimize business processes, accelerate the release of new products and services to the market and improve valuable resources efficiency. Proficonf Services grant confidence in the continued availability of qualified support and management specialists anywhere in the world to the customer companies.

How can we assess if the solution is effective or not?

The efficiency of video conferencing is mostly evaluated by economic indicators – reducing travel expenses, remote training seminars, etc. Web meeting service like Proficonf helps to exchange information faster and reduce the time for collective decisions. It also provides other advantages that are obvious for remote teams.

According to estimates by various manufacturers, in two years in North America and Europe, 50% of employees of various companies will start using video conferencing systems in their work, and video communication will prevail over mail and mobile calls.

According to Wainhouse Research, at the end of 2018, the volume of the global market for videoconferencing rose to $130 million. For comparison, in 2010 the volume of the video conferencing technology market did not exceed $ 40 million. On average, analysts predict the follow-up growth of 35–40%, in 2020–2021.


Tatiana Romanova
Content Architect at Proficonf