How to Launch an Online School in 2021

24 January, 2021
6 min

We have recently seen significant growth in the online education market, and there are many reasons for this. 

Online learning is very profitable and in high demand, especially during a global pandemic. 

Online mode is convenient for both teachers and students. A big plus, students can choose an online school or a course suitable for their needs, regardless of where they are geographical.

What do You Need to Start an Online School?

list of program

1. Analyze and Select a Trending Idea for Your Course

Choose the sphere that you really know well. So you can create quality content that you’re willing to pay for.

2. Are You a Marketer or an Expert?

The expert’s task is to create quality content, and the marketer promotes it. An expert is not able to create and promote his online school at the same time, there’s not enough time to do so.

3. Define the Audience’s Needs

Define the key needs of your audience in order to create a great product.

4. Select Programs and Services to Launch an Online School

Choose programs and services for your needs.

In this article, we have compiled a list of programs and services that can be used to set up all the steps to start an online school or course.

In What Cases Would Services be Useful?

Types of services:

  • To organize online learning;
  • To communicate with clients;
  • To arrange sales and accept payments.

Tools and Services for Online School Creation

1. Online Learning Systems

LMS systems are learning management systems.

These platforms can be used to:

  • Create and upload educational content;
  • Check your homework;
  • Collect training statistics;
  • Create tests and course pages.



Moodle is a free platform that must be installed on the server itself. Requirements depend on the number of plugins, content and the number of users planned.



An open-source LMS that is free for instructors. It makes teaching and learning easier in terms of implementation, adoption, customer support, and success.

2. Video Conferencing Platforms 

These platforms will help you organize your online learning process.



Proficonf is a popular platform for video conferencing, remote work and online learning. It works in all popular browsers, even from mobile devices. Students and hosts do not need to install software.



Cloud video conferencing, online meetings and distance learning. Software installation is required for the host and all participants.

3. Presentation Creation Software

You can use the presentations during online learning and webinars. Any experienced teacher knows the importance of the presentation!

Microsoft PowerPoint


The program helps to prepare slides where text, pictures, videos, and tables can be located. Powerpoint allows you to attach audio files. 

Google Slides

google slides

Like PowerPoint, Google Slides is easy to work with. Nothing too much, almost everyone can create a clear base presentation from scratch.

More services for creating presentations you will find in our article “The best presentation software in 2020“.

4. Video Editing Programs

With these programs, you can edit any video.

Adobe Premiere Pro

adobe premiere pro

Adobe Premiere Pro is a classic video editing and processing tool.



Movavi is a simple program for video editing and processing, which will help to implement any creative ideas easily.

5. Video Hosting Platforms

You can upload, store and share video files with your students.



YouTube is a global free video hosting where you can store a variety of videos.



Vimeo is a platform for downloading and sharing videos.

6. Test Creation Software

With these services you can create any tests.



Typeform is a service for creating and sharing online forms and tests.

Google Forms

google forms

With Google Forms you can quickly create a test.

Client Communication Programs

1. Website Builder Software

With one-page lending or a site you can demonstrate and sell your product or course.



Wix is a software for creating beautiful and representative sites, and it has a huge collection of templates.


The open-source software that you can use to easily create a beautiful website, blog, or app.

2. Email Marketing Software

Email platforms will help you to create and send mail to subscribers, collect and increase subscription base.



Mailchimp is a simple and easy-to-use email marketing software, suitable for small businesses with simple automation needs.



ConvertKit is a robust email marketing platform for professional bloggers, creators, authors, and marketers.

3. Chatbot Software

The programs help to create automatic dialogs with users.



ChatBot allows you to easily make chatbots using their drag and drop chatbot builder. You don’t need to do any coding or have any special technical skills.



Ada is a chatbot that can tailor its responses and recommendations based on the customer’s information, intent, and interests.There’s no coding involved.

4. Live Chat and Communication Software for Website

Chat widgets help you to get the user’s attention and answer the questions.



HelpCrunch is a customer communication platform combining live chat software, email marketing, help desk, knowledge base, and more tools.



Intercom is a conversational relationship platform. It shows you who is using your product or website and makes it easy to personally communicate.

Sales and Payment Programs

1. Online Payment Software

Services will help you to accept online payments from your audience.



PayPal is the faster, safer way to send money, make an online payment, receive money or set up a merchant account.



Stripe is online payment processing for internet businesses.

2. CRM Systems

Customer relationship management (CRM) is a technology for managing all your company’s relationships and interactions with customers and potential customers.



Salesforce offers a customizable CRM app with deep, well-developed tools for sales processes and team collaboration and many integration.



HubSpot is one of the more innovative CRM providers. Aimed at small businesses, the platform has a freemium model as well as a range of add-ons.


Define which tools in the current situation will be most relevant to you. Test and implement the program as needed.